Post production – Page 5 – The Lens Lounge

Lightroom export settings can be very confusing at first, so in this tutorial you’ll learn about Lightroom exporting for: FacebookInstagramWebsitesPrinting If you’re not a Lightroom user, you’ll still find this helpful as I’ve included information on resizing images for web and social media. Photographers complain that “Facebook crunched my photo” or just basically ruined the image quality. To avoid the Facebook crunch, keep on reading to find out: how to export images from Lightroom for Facebookincluding Facebook image sizes And while we’re on the subject of Lightroom export settings for social media, let’s not forget Instagram. How could we as photographers?! So I’ve also included information on Lightroom exporting for Instagram. No more poor quality images on Facebook or Instagram! I’ll also show you how to export a RAW file from Lightroom. But before we can get to the exporting stage, we first need to select images for exporting. Selecting images for exporting from Lightroom There are a number of ways to select images, either individually or multiple images at once. Selecting a single image Let’s start with the easiest option of just one image. Click on the image then: Right click and select Export from the menu to bring up the export dialogue box Or Click File from the menu on top and select Export from the menu to bring up the export dialogue box Or Click the Export box in the lower left to bring up the export dialogue box The same steps apply whether you’re in the Library Module or Develop Module, except for the last one. There’s no option to click on an Export box in the Develop Module. Selecting multiple images To select several images at once you can either: Click the first imageHold down shiftClick the last imageOr to select several images that aren’t next to each other:Click the first imageHold down Command (Apple) or Control (Windows)Select each image you want to export Once you’ve selected your images there are 3 ways to bring up the export dialogue box in both the Library Module and the Develop Module. They are: Right click, then select Export in the pop up menuSelect File from the menu bar on top, then select Export in the pop up menuUse a keyboard shortcut. In windows this is Ctrl Shift E and on a Mac it is Cmd Shift E. In the Library Module there’s a fourth option to bring up the Export Dialog Box: Click the Export Box in the bottom left corner. Quick exporting trick Here’s a really quick way to export additional images to the same destination you’ve just used. Select Export with Previous. This skips the dialog box and exports images in exactly the same way as the previous time you did it. To do this: Click File in the top menu bar orRight click The Lightroom Export Dialog Box Okay, so now that we know how to select the images for exporting from Lightroom and how to bring up the Export Dialog box, let’s look at how we export Lightroom images for: Online use - social media and websitesPrint Where to save your photos when you export from Lightroom The first part of the Export Dialog box is a really important step in maintaining an organised workflow. I won’t go into that in detail in this tutorial, but you can find out more here. Further reading: The best way to organize photos, starting with file naming The great thing though is that you can set User Presets for the types of images you use most. For example I have presets for Facebook, Instagram, this website and for printing. They’re really easy to set up once you’ve decided on your export settings for a particular purpose. After filling in the export Dialog box, simply: click Add at the bottom rightthen give your preset a nameleave the default folder set to User Presetsand click Create Now every time you want to export to Facebook, for example, all you have to do is click your preset. Such a time saver! But we’re jumping ahead. Let’s start at the beginning. Export Location: At the very top, under Export To, click on Hard Drive. Select Specific Folder from the Export To dropdown menuClick the Choose button and select the folder you want to save toLeave other tick boxes uncheckedUnder Existing Files select Ask what to do in the dropdown menu A few standard Lightroom export settings I use There are a few settings I won’t mention and they will be the same for all the Lightroom export settings I advise for online use and print. Under File Settings: Image Format - JPEGColor Space - sRGB The only time this changes is for exporting RAW images from Lightroom, which I’ll mention at the end. Metadata: I set this to Copyright Only Post-Processing: In the After Export dropdown menu I select Do nothing. Lightroom export settings for social media and websites Use low resolution files for online use - this is really important when resizing images for web. Low resolution doesn’t mean that the quality will be bad. The only time quality is affected on social media is when you’ve used the wrong settings and Facebook or Instagram etc have to compress the image for you. You don’t want social media sites compressing your images. That’s when you end up posting photos that look so much worse than the photos on your computer. For resizing images for web your Pixels per Inch (PPI) should be set to 72 for low resolution images. Okay, now let’s get into the exact Lightroom export settings for Facebook, Instagram and websites. Lightroom exporting for Facebook As I said, Facebook is notorious for compressing images to the point of an ugly mess! Here’s what you need to do to avoid that. File settings: Set the quality to 80. Image Sizing settings: Select Resize to FitChoose Long Edge from the drop down menuChoose Pixels from the next drop down menuAnd then put in 1200Select Pixels per Inch from the drop down menuAnd enter 72 as the resolution Output Sharpening: Tick the Sharpen boxSelect Screen from the dropdown menuAnd set the amount to Standard Don’t be tempted to set it to high as a way of sharpening an unsharp image. An out of focus image, or one with blur as the result of camera shake or subject movement, cannot be fixed this way. Watermarking: If you want to you can set a watermark here. You’ll see from The Lens Lounge Facebook page and group that I don’t use watermarks for Facebook. A watermark won’t protect your image from a thief as it’s too easy to remove in Photoshop. If you do want a watermark, don’t make it so big that it ruins the image. For my photography business I’ll put a watermark on Facebook images purely as a way to get my name out there. Even then it’s always towards the bottom left of the image and doesn’t intrude on the image. Further reading: Lightroom watermark tips, tricks & myths Lightroom exporting for Instagram The only difference between Facebook and Instagram export settings is under Image Sizing. This I set to export at 1080 on the longest side, regardless of whether it’s for a square, landscape or portrait image. Try resizing images in Lightroom using the relevant preset size before exporting them. This way you can easily resize images for Instagram images. These preset sizes are: Square - 1 x 1Portrait or landscape - 4 x 5 or 8 x 10 I don’t watermark Instagram images. Lightroom exporting for websites Resizing images in Lightroom for websites is very similar to resizing for Instagram and Facebook. The main difference is that the image size will vary according to where in the website you want to use it. I also change the file name so that the image is exported with a suitable description as the file name. File naming: You have the option to set a Custom Name or Custom Name - Sequence if you’re exporting several images at once with the same name. Remember to start the numbering at 1. Image Sizing: I mainly use 2000 pixels on the longest side for large, full width images. Images for my blog posts, like this one, are 800 pixels on the longest side. Like with Instagram and Facebook images, crop to the correct aspect ratio before exporting. In other words decide on the shape you want first - square, rectangle, panoramic etc. For my websites I set the quality to 100 in the File Settings box. Lightroom exporting for print Printing photos requires high resolution images and this can be adjusted under Image Sizing Image Sizing: When exporting from Lightroom for print the Pixels Per Inch setting (PPI) needs to be 300 to export a high resolution file. Next, if you want to specify a size, your choices are: PixelsInchesCentimeters I say if, because you can leave the Resize to Fit box unticked and simply input a resolution of 300ppi. This way the image can be printed to any size without losing quality. However, it’s also a very large file, which is why it can be a good idea to specify a size. Where you are in the world will dictate either inches or centimeters. Here in the UK all printing is in inches, which was a “fun” learning curve for me at first. I’ve never set the print size using pixels. Output Sharpening: This depends on your lab. Some professional print labs apply sharpening their end, some don’t. So check with your lab before sending off files for prints. For consumer print labs you’ll need to add sharpening. Be careful not to go mad on the sharpening. It can easily look overdone, which detracts from the image. I’d advise using low rather than standard sharpening. Also, you have a choice to sharpen for: Matte Paper Glossy Paper Further reading: How to make a photo book in 7 steps with the Lightroom book module Resizing images for social media Facebook image sizes I get asked a lot, “What size image should I export for Facebook?” There are two image sizes that you need to know for posting on Facebook. They are: Facebook image post size - 1200 x 900 pixelsFacebook image link size - 1200 x 628 pixels Resizing images for Instagram And I get asked just as often, “What size image should I export for Instagram?” Square Instagram image size - 1080 x 1080Vertical Instagram image size - 1080 x 864Landscape Instagram image size - 864 x 1080 It’s as easy as that! How to export RAW photos from Lightroom In the export dialog box scroll down to File Settings and click on the Image Format box, then select Original. Your photo will be saved as a .dng file. Further reading: Shooting RAW vs JPEG image quality pros and cons Summary of resizing images and Lightroom export settings Make sure you have a filing system set up before you start exporting from LightroomJPEG is the most common file format for print and online use72ppi for low resolution300ppi for high resolutionDon’t go mad on sharpening, but do use itSet the image using the longest sideImages measurements can be in pixels, inches or centimetersPay close attention to image size and resolution for online useSave yourself time - set up User Presets for exporting from Lightroom Further reading: 7 reasons every photographer should use Lightroom Exciting batch exporting in the June 2020 Lightroom Classic update As of June 2020, simply by selecting your different export presets, you can now batch export a photo: in different sizesto different locationswith different names So instead of exporting for Facebook, then repeating the processing and using your preset to export to Instagram or your website, for example, you can do it all at once! Such a time saver! Find out more about batch exporting here: 9 essential tricks for batch editing in Lightroom – speed up your workflow Leave a comment If you have any questions about Lightroom export settings, let us know in the comments. Also, we love good news, so if our resizing images tips have helped you to understand resizing images in Lightroom, share that too.